Client: IKEA Communications
Project: Art direction for "love for products" and "top families"
The IKEA catalogue 2018
The famous (or infamous) IKEA catalogue! Everybody knows it but few can imagine how much work actually goes into it every year. The 72 different versions worldwide require a huge production and co-ordination process.
In 2018, I was the art director for the "Love for Products" and "Top Families" sections and spent almost six months in the studio collaborating with great photographers and interior designers. Here's a glimpse of the result.